How to Change Background Color on Instagram Story?

Instagram Stories have become a popular way to share moments with your followers. Have you considered changing the background color to make your stories stand out?

In this article, we will explore the importance of changing the background color on Instagram Story, different methods to do so, and the best color combinations to use.

We will also provide tips for selecting the right background color that aligns with your brand and the mood you want to convey. Creative ways to change the background color, like using stickers, filters, and the color picker tool, will also be discussed. Let’s elevate your Instagram Story game!

Key Takeaways:

  • Customize your story by changing the background color on Instagram.
  • Highlight important content and match your aesthetic by using different background colors.
  • Use built-in color options, third-party apps, or photo editing apps to change the background color on your Instagram story.
  • What Is Instagram Story?

    Instagram Story is a feature on Instagram that allows users to share photos and videos that disappear after 24 hours.

    This feature was introduced as a way for users to share content in a more spontaneous and temporary manner, capturing moments throughout their day. Instagram Stories have become incredibly popular due to their interactive and engaging nature, allowing users to add stickers, text, music, and filters to enhance their posts.

    The platform’s emphasis on visual storytelling has made it a go-to tool for businesses, influencers, and everyday users to connect with their audience in a creative and authentic way. With the swipe-up feature, users can also include links to external websites, making it a powerful tool for driving traffic.

    Why Change Background Color on Instagram Story?

    Changing the background color on an Instagram Story can enhance visual appeal, engage viewers, and make your content stand out on users’ feeds.

    When you carefully select the background color for your Story, it can spark emotions and convey specific messages without saying a word. Bright colors like yellow or red may evoke excitement or energy, while calming blues or greens can create a sense of serenity.

    This psychological impact can deepen the connection with your audience and increase the likelihood of them engaging with your content. Consistent use of specific color schemes can help strengthen your brand identity, making your Stories instantly recognizable amidst a sea of digital content.

    Customize Your Story

    Customizing your Instagram Story with unique background colors can help you express your creativity and personalize your content to reflect your style.

    By incorporating personalized touches like emojis, stickers, text, and drawings, you can create a more engaging and visually appealing story. This not only helps you stand out in a crowded feed but also allows you to showcase your personality and brand identity. Customized Stories also provide an opportunity to interact with your audience on a more personal level, fostering a sense of connection and loyalty. The creative freedom in design customization enables you to experiment with different styles and themes, keeping your content fresh and captivating.

    Highlight Important Content

    Using distinct background colors can help you draw attention to key messages, products, or announcements in your Instagram Stories, effectively highlighting crucial content.

    By strategically selecting vibrant or contrasting hues, you create visual focal points that stand out amidst the sea of Stories flooding users’ feeds. The human brain is naturally drawn to color, making it a powerful tool for grabbing attention in a split second. Color psychology plays a significant role here, as different shades evoke varied emotions and perceptions, influencing how viewers interpret your content.

    Match Your Aesthetic

    Aligning the background colors of your Instagram Stories with your overall aesthetic or brand color palette can create a cohesive and visually appealing feed that resonates with your audience.

    By maintaining consistency in your color choices, you not only enhance the visual appeal of your feed but also establish a clear and identifiable brand presence. When your audience sees a post in their feed that harmoniously blends with your signature colors, it reinforces brand familiarity and trust. Color matching can serve as a subconscious cue for your followers, triggering recognition and engagement. This strategy not only solidifies your visual identity but also increases the chances of your content being noticed amidst the sea of updates on Instagram. Utilizing tools like color pickers or presets can help streamline your content creation process and ensure that each Story complements your overall aesthetic.

    How To Change Background Color On Instagram Story?

    Changing the background color on your Instagram Story is simple and can be done using Instagram’s built-in color options or third-party apps for more customization.

    If you want to use Instagram’s built-in color options, here’s how you can do it. First, open the Instagram app on your device and tap on your profile picture to create a new Story. Once you’ve snapped your photo or video, swipe up to access the color palette.

    1. Select a color that matches your theme or mood, and hold your finger on the screen until the background changes.

    For more advanced customization, you can explore third-party apps like ‘Unfold’ or ‘Canva,’ which offer a wide range of tools to enhance your Instagram Stories with unique background colors and textures.

    Using Instagram’s Built-in Color Options

    Instagram offers a range of built-in color options for background customization in Stories, allowing users to select solid colors to enhance their visuals.

    By simply tapping on the screen after taking a photo or video for your Story, users can access these colors. They appear as a palette of vibrant hues, from classic neutrals to bold primaries. Users can experiment with different colors to evoke various moods or match the overall aesthetic they desire for their Story. This feature eliminates the need for external editing apps or complex processes, making it a convenient tool for quick and seamless customization.

    Using Third-Party Apps

    Third-party apps such as Luminar Neo or Photoshop provide additional tools and flexibility for changing background colors on Instagram Stories, offering more advanced editing options.

    One of the key advantages of using third-party apps for background color customization on Instagram Stories is the wide range of creative possibilities they unlock. These apps allow users to experiment with different blending modes, gradients, and textures to achieve unique and eye-catching effects.

    Apps like Luminar Neo or Photoshop offer precise control over color adjustments, enabling users to match backgrounds seamlessly with the overall aesthetic of their Stories. This level of customization helps in maintaining a cohesive and visually appealing feed.

    These third-party apps often come with pre-set filters and templates specifically designed for social media platforms like Instagram, streamlining the editing process and saving time for users who want professional-looking results without extensive manual tweaking.

    Using Photo Editing Apps

    Photo editing apps like Flick or Adobe Lightroom offer diverse tools and effects to modify background colors on Instagram Stories, enabling users to resize, draw, or add text with precision.

    These apps come equipped with a wide range of color adjustment features that allow creators to customize their Stories to perfection. Users can tap into the resizable elements to fit different formats or focus on specific details. The drawing tools enable users to unleash their creativity, whether it’s adding doodles, designs, or enhancing certain areas. The text manipulation options provide flexibility in font styles, sizes, and placements, allowing for personalized and engaging captions and messages.

    What Are The Best Color Combinations For Instagram Stories?

    Choosing the right color combinations for your Instagram Stories can impact viewer engagement and aesthetics, with options like monochromatic, complementary, and analogous palettes offering diverse visual appeal.

    Monochromatic schemes involve using different shades of a single color, creating a clean and minimalist look.

    Complementary combinations bring together colors opposite each other on the color wheel, which tends to provide a vibrant and striking effect.

    Analogous palettes utilize colors adjacent to each other on the wheel, offering a harmonious and sophisticated feel.

    When planning your Stories, consider using color theory concepts to evoke emotions or convey specific messages effectively. Experiment with different hues, tones, and saturations to find the perfect balance for a cohesive and visually appealing presentation.


    Monochromatic color schemes for Instagram Stories involve using variations of a single hue, creating a harmonious and sophisticated visual impact that resonates with viewers.

    By sticking to a single color family, such as various shades of blue or different tones of green, monochromatic schemes offer a sense of consistency and cohesiveness, making your Stories visually appealing and memorable. The simplicity of working with just one color allows for focusing on the content itself, allowing the color to enhance rather than distract from the message being conveyed.

    The elegance of monochromatic palettes can evoke different emotions and moods, from calm and serene to vibrant and energetic, depending on the chosen hue. This emotional impact can deeply resonate with your audience, creating a strong connection and leaving a lasting impression.


    Complementary color combinations in Instagram Stories involve pairing colors from opposite sides of the color wheel, creating vibrant contrasts and visual interest that captivate viewers’ attention.

    These color pairs, when combined harmoniously, have the power to evoke strong emotions and resonate with the viewer on a subconscious level. The dynamic contrast achieved by using complementary colors enhances the overall visual impact of the content, making your Stories stand out amidst the sea of digital media. The energy that these combinations bring is palpable, injecting life and excitement into your visuals.


    Analogous color schemes for Instagram Stories involve selecting colors that are adjacent to each other on the color wheel, creating harmonious and cohesive visuals that evoke a sense of unity and balance.

    These color schemes work well for creating a soothing and visually pleasing aesthetic. Think of blending shades of blue, teal, and green or warm tones like red, orange, and yellow to achieve a seamless look in your Stories. By sticking to colors that share undertones, you can maintain a consistent feel throughout your posts.

    Consider using analogous colors in the background to establish a calming atmosphere while incorporating contrasting elements in the foreground to add depth and interest.

    Tips For Choosing The Right Background Color On Instagram Story

    Selecting the perfect background color for your Instagram Story involves considering factors such as your brand’s color scheme, the mood you want to convey, and using high-contrast colors for text readability.

    When choosing a color that resonates with your brand, consistency is key. It’s essential to pick hues that align with your brand’s identity and values, ensuring a cohesive and recognizable aesthetic across all your social media content.

    Additionally, color psychology plays a significant role in evoking specific emotions in your audience. Warm tones like red and orange can convey enthusiasm and energy, while cool tones like blue and green evoke calmness and trustworthiness.

    Considering the emotional impact of colors is crucial. Bright, vibrant colors can grab attention and create a sense of excitement, while softer pastel shades can elicit feelings of serenity and elegance. Paying attention to text legibility is vital for ensuring that your message stands out clearly against the background color. Opt for contrasting colors between the text and background to enhance readability and make your content more visually appealing.

    Consider Your Brand’s Color Scheme

    Aligning your Instagram Story background colors with your brand’s established color scheme reinforces brand identity and enhances recognition among your audience.

    Consistent use of brand colors across your social media platforms creates a sense of coherence and professionalism, allowing followers to easily associate content with your brand.

    When selecting background colors for Instagram Stories, consider the emotions and associations each color evokes in relation to your brand’s values and messaging. A well-thought-out color palette can evoke specific feelings and perceptions about your brand, influencing how your audience engages with your content.

    By maintaining this visual consistency, you establish a strong visual identity that sets you apart in a competitive digital landscape.

    Think About The Mood You Want To Convey

    Choosing background colors that reflect the mood or emotion you wish to convey in your Instagram Story can evoke specific reactions and enhance storytelling impact.

    Regarding color psychology, different hues can trigger varied emotional responses. For instance, warm tones like red and yellow often evoke feelings of excitement and energy, while cool colors such as blue and green tend to promote calmness and tranquility. By understanding these associations, you can strategically leverage colors to create a desired atmosphere for your audience. Emotional branding plays a significant role in color selection, as certain colors become synonymous with specific brands or emotions. Therefore, carefully selecting hues that align with your brand identity can help in building a cohesive and impactful visual presence on Instagram.

    Use High-Contrast Colors For Text

    Opting for high-contrast background colors in your Instagram Story can improve text readability and ensure that your messages stand out effectively, enhancing viewer engagement.

    Regarding creating an Instagram Story, choosing the right background color is crucial. A high-contrast background not only makes your text easier to read but also grabs the viewers’ attention quickly. By selecting a background color that contrasts well with your text, you establish a clear visual hierarchy, making sure that your message is the focal point. This helps in guiding the viewers’ eyes smoothly through your content, enhancing the overall storytelling experience.

    Other Creative Ways To Change Background Color On Instagram Story

    Beyond traditional methods, you can experiment with stickers, GIFs, filters, or the color picker tool to introduce unique and captivating background colors to your Instagram Stories.

    When selecting stickers, opt for those that complement the overall theme of your story, emphasizing coherence in design. GIFs can bring dynamic movement and playfulness, while filters offer a quick way to adjust the mood and tone. Utilizing the color picker tool allows you to precisely match specific hues or create custom shades for a personalized touch.

    Remember, the key is to strike a balance between various elements to ensure visual harmony. Mix and match different features to craft visually stunning narratives that engage your audience and showcase your creative flair.

    Use Stickers Or GIFs

    Enhance your Instagram Story background colors with dynamic stickers or animated GIFs that add flair and personality to your visual content, creating engaging and interactive storytelling experiences.

    By incorporating these visual embellishments, you can instantly capture the attention of your viewers and stand out amidst the sea of stories on Instagram. The use of stickers and GIFs not only enhances the aesthetic appeal of your posts but also conveys emotions and messages effectively. Experimenting with different background colors can help set the mood for your stories, whether it’s vibrant and lively or subtle and calming.

    Add A Filter

    Applying filters to your background color can introduce unique textures, tones, and effects to your Instagram Story, enhancing visual appeal and thematic consistency.

    Experimenting with different filter combinations can dramatically alter the mood of your story, whether you are aiming for a nostalgic vintage look, a bold and vibrant atmosphere, or a dreamy soft focus.

    By adjusting the opacity and intensity levels of these filters, you have the power to create a cohesive visual narrative that captivates your audience. Remember, the use of filters is not just about adding a glossy finish, but it serves as a storytelling tool, amplifying the emotions and themes you wish to convey.

    Use The Color Picker Tool

    Leveraging the color picker tool in editing apps allows you to select precise hues and shades for your Instagram Story background, enabling customized color palettes and creative flexibility.

    By utilizing the color picker tool, you can pinpoint the exact shade you desire by sampling colors directly from images or using RGB/Hex values. This level of precision ensures that your chosen color seamlessly matches your branding or mood. The tool’s real-time preview feature lets you instantly see how the selected color harmonizes with your content, saving time and effort. The ability to experiment with different hues enhances your storytelling potential, making your Instagram Stories more visually engaging and consistent in style.

    Frequently Asked Questions

    How do I change the background color on my Instagram Story?

    To change the background color on your Instagram Story, follow these steps:

    • Tap on the camera icon in the top left corner of your screen to open your camera.
    • Swipe left or right to choose the “Create” option at the bottom of your screen.
    • Tap on the “Background” button at the top of your screen.
    • Select the desired color from the color options at the bottom of your screen.
    • Tap on the screen to apply the color to your background.

    And that’s it! Your background color will be changed on your Instagram Story.

    Can I change the background color on a photo or video I already posted on my Instagram Story?

    Unfortunately, once a photo or video is posted on your Instagram Story, you cannot change the background color. You can only change it before posting the content on your Story.

    Is there a way to customize the color options for my Instagram Story background?

    Yes, you can customize the color options for your Instagram Story background by following these steps:

    • Tap on the camera icon in the top left corner of your screen to open your camera.
    • Swipe left or right to choose the “Create” option at the bottom of your screen.
    • Tap on the “Background” button at the top of your screen.
    • Scroll to the end of the color options and tap on “Color Picker”.
    • Use the color picker tool to select your desired color or enter the hex code for the color.

    Now you will have your customized color added to your background options.

    Can I change the background color on my Instagram Story to a pattern or image?

    Currently, Instagram does not have an option to change the background color to a pattern or image. You can only choose from the solid color options provided.

    How do I remove the background color from my Instagram Story?

    To remove the background color from your Instagram Story, follow these steps:

    • Tap on the camera icon in the top left corner of your screen to open your camera.
    • Swipe left or right to choose the “Create” option at the bottom of your screen.
    • Tap on the “Background” button at the top of your screen.
    • Select the “Clear” option at the end of the color options.
    • Tap on the screen to remove the background color.

    Your background color will now be removed and you can add a new one if desired.

    Why can’t I see the “Background” button on my Instagram Story?

    The “Background” button is only available on the Create mode of your Instagram Story. Make sure you have swiped left or right to reach this mode and the button should appear at the top of your screen.

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